The Italian sparkling wine will remain a star of the podium for another three seasons
A new era for the FIM MotoGP™ World Championship podium began in 2019 as Consorzio Prosecco DOC took on a starring role in every post-race celebration, becoming an official supplier to MotoGP™. Dorna Sports can now announce an extension to that partnership, with the Italian wine consortium confirmed as a key part of the Championship for another three years, until 2024 inclusive.
Prosecco DOC hails from north-eastern Italy, with the area of production split across four provinces of Friuli Venezia Giulia and five of Veneto. The Consorzio di Tutela, which manages the Denomination of Controlled Origin (DOC), guarantees the history, legacy and quality of their products, which are now confirmed to continue in their starring role in every MotoGP™ post-race celebration.
As well as their presence on the podium, this new agreement also ensures that Consorzio Prosecco DOC will remain a jewel in the crown of the MotoGP VIP Village™, providing guests with an extra sparkle as they enjoy the best of the world’s fastest motorcycle racing Championship. The marque will also continue to count on trackside advertising at a number of Grands Prix throughout each season, ensuring Prosecco DOC remains an emblematic brand in the paddock and is showcased across pivotal global markets thanks to the worldwide reach of MotoGP™.
Stefano Zanette, President Prosecco DOC Consorzio: “We are glad to have renewed the cooperation with MotoGP™ World Championship, considered its wide international dimension. We really appreciate that the presence of Prosecco DOC has given additional value to the contest, confirming also the greater importance gained by our brand during the last few years.
“Prosecco DOC asserts itself as the most suitable wine to celebrate every success, above all, the ones on the podiums, and we are pleased to testify it on the pilots’ social profiles, posting more and more pictures with Prosecco DOC, the victory sparkling wine.”
Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports: “We couldn’t be happier to announce a new agreement with Consorzio Prosecco DOC. They are a vital presence on the podium, an incredible asset to the MotoGP VIP Village and an iconic trackside presence on the MotoGP calendar. We are very proud to work with Consorzio Prosecco DOC as a partner of the sport and to watch our riders celebrate in style with quality and distinguished products on the podium.”