The sustainability initiative hits a milestone at the Gran Premio d’Italia Oakley
Since 2013, the KiSS Mugello (Keep It Shiny and Sustainable) sustainability programme has been implemented at the Italian GP, and it continues to be an emblematic initiative for the promotion of environmental and social sustainability in sports. In 2018, KiSS Mugello was recognized as one of the international best practices for sustainability in sport by UEFA, WWF and GREEN Sport Alliance. And at the Gran Premio d’Italia Oakley in 2023, the FIM’s KiSS programme reaches its 10th anniversary since the first edition – back where it all began, at Mugello!
Sustainable innovation, technology, passion, and fun are the values on track, while the commitment in this 10th anniversary will focus on: avoiding food waste, promoting sustainable mobility, encouraging material recycling and a circular economy, combating littering, protecting natural resources, promoting the importance of positive local impact, accessibility and inclusion of people with disabilities, and support for local non-profit organisations.
Like every year, a collection of surplus food will be carried out in collaboration with Associazione Banco Alimentare Toscana, Fondazione Banco Alimentare, Right Hub staff, FIM, Dorna, IRTA and Mugello Circuit. Aluminium containers provided by Cuki Cofresco will be used for the collection activity, which, once used, can be sent for recycling thanks to CiAl. The effort to reduce food waste will involve the Teams inside the paddock, the MotoGP VIP Village™, and Mugello Circuit hospitality and restaurant. The food collected will be donated to local organisations that cooperate with Banco Alimentare Toscana and provide for people in need in the local area.
Plenty will take place across the weekend, such as the Solidarity Pit Lane Walk on Thursday, exclusively dedicated to local non-profit organizations engaged in social work, the food surplus collection, public awareness and information points on sustainability issues, free drinking water columns in public areas to reduce waste production, and a recycling collection to encourage recycling and material recovery.
Among the special initiatives, there is a fundraising auction to benefit Fondazione dell’Ospedale Pediatrico Meyer situated in Florence.
The KiSS Mugello Sustainability Programme coincides with FIM Sustainability Week, which will be held from the 5th to the 11th of June, opening on World Environment Day.
On Friday the 9th of June, Dorna and the FIM will also organise a sustainability roundtable about the 10th anniversary of the KiSS Programme, to be held in Mugello.
The initiatives included in the KiSS Mugello programme contribute to the achievement of some of the United Nations’ 17 Sustainable Development Goals for a more sustainable future for the planet and for humanity.
Sustainability has always been the flagship of the Mugello Circuit. The Ferrari-owned racetrack was the first worldwide to obtain the prestigious “Achievement of Excellence” award, the highest level of environmental sustainability certification issued by the FIA (International Automobile Federation). The commitment has continued over the years and Mugello also came first in terms of important system certifications such as: ISO 20121 (Event Sustainability), ISO 9001 (Quality), ISO 14001 and EMAS (Environment), ISO 45001 (Health and Safety) in addition to the FIA Environmental Accreditation 3 Star recognition (Environment).
Find out more about KiSS, its sponsors, supporters and partners at www.kissmugello.com – www.mugellocircuit.com
